Analysis of Marketing Environment - 878 Words

1) Macro environmental analysis Macro analysis is also known as PESTEL analysis which stands for- Political factors Economical factors Social factors Technological factors Environmental factors Legal factors Political factors The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues are license, employee laws, tax issues etc. McDonald’s follows the local government’s policies as well as foreign investment policies on its franchise business strategy. Political instability of local state also affects McDonald’s business.†¦show more content†¦If every company maintains the legal process, not only the company itself but also every part of our society will be benefited. McDonald’s, as a giant food chain, has to be seriously responsible regarding legal issues. 2) Micro environmental analysis: Micro environment covers the internal factors which influence the operations of organization. McDonald’s is influenced by its internal factors .The internal factors are- Suppliers Competitors Customers Publics Intermediaries Suppliers McDonald’s has its own suppliers and it practices very close relationship with suppliers. McDonald’s divides its suppliers into two divisions who are called direct suppliers and indirect suppliers. The indirect suppliers deliver the ingredients to the direct suppliers and the direct suppliers produce the food for McDonald’s. McDonald’s understands the importance of its suppliers and always co-operates with professional manners. (aboutmcdonalds.com) Competitors As the global market of 21st century is highly competitive, McDonald’s has some strong competitors, for example, KFC, Burger King, Pizza Hut etc. all competitors have good brand image, remarkable market share, long business history and so on. On this competitive situation, McDonald’s needs to consider its competitors power to ensure its dominating position. Customers McDonald’s is serving millions of customersShow MoreRelatedMarketing Environment and Marketing Analysis800 Words   |  4 Pages In the case study ‘Youngcare and the donation landscape’ it is evident that the not-for-profit organization needed to raise funds to provide facilities to Young adults with high needs. In order to do this the organization had to study its environment ie its competitors, raising awareness amongst people and setting its targets. Youngcare competes with other renowned not for profit organizations such as the Red Cross and the McGrath Foundation; its direct competitors. 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