Analysis of Marketing Environment - 878 Words

1) Macro environmental analysis Macro analysis is also known as PESTEL analysis which stands for- Political factors Economical factors Social factors Technological factors Environmental factors Legal factors Political factors The business operation of an organization is always influenced by the policies of state and its government. McDonald’s business is also under the control of government’s rules and regulations. The main issue of controlling food business is health and other issues are license, employee laws, tax issues etc. McDonald’s follows the local government’s policies as well as foreign investment policies on its franchise business strategy. Political instability of local state also affects McDonald’s business.†¦show more content†¦If every company maintains the legal process, not only the company itself but also every part of our society will be benefited. McDonald’s, as a giant food chain, has to be seriously responsible regarding legal issues. 2) Micro environmental analysis: Micro environment covers the internal factors which influence the operations of organization. McDonald’s is influenced by its internal factors .The internal factors are- Suppliers Competitors Customers Publics Intermediaries Suppliers McDonald’s has its own suppliers and it practices very close relationship with suppliers. McDonald’s divides its suppliers into two divisions who are called direct suppliers and indirect suppliers. The indirect suppliers deliver the ingredients to the direct suppliers and the direct suppliers produce the food for McDonald’s. McDonald’s understands the importance of its suppliers and always co-operates with professional manners. (aboutmcdonalds.com) Competitors As the global market of 21st century is highly competitive, McDonald’s has some strong competitors, for example, KFC, Burger King, Pizza Hut etc. all competitors have good brand image, remarkable market share, long business history and so on. On this competitive situation, McDonald’s needs to consider its competitors power to ensure its dominating position. Customers McDonald’s is serving millions of customersShow MoreRelatedMarketing Environment and Marketing Analysis800 Words   |  4 Pages In the case study ‘Youngcare and the donation landscape’ it is evident that the not-for-profit organization needed to raise funds to provide facilities to Young adults with high needs. In order to do this the organization had to study its environment ie its competitors, raising awareness amongst people and setting its targets. Youngcare competes with other renowned not for profit organizations such as the Red Cross and the McGrath Foundation; its direct competitors. The not for profit organizationRead MoreMarketing Environment Analysis1338 Words   |  6 Pagesresilient to our suffering economy (Gaur 2013). Statistics and numbers only confirm what we see on the streets, food trucks have come and will be staying; and making a huge profit. IBISworlds Market research report shows just this in their SWOT analysis â€Å"The Street Vendors industry is in a growth phase of its life cycle. Over the 10 years to 2017, industry value added (IVA), which measures an industrys contribution to GDP, will grow at an average annual rate of 3.5%. By comparison, GDP is anticipatedRead MoreAptamil Marketing Environment Analysis888 Words   |  4 PagesIntroduction: The aim of this essay is to analyze the marketing environment in which Apamil Nutrition baby formula operates. Furthermore, to distinguish a target market for the Follow-on Formula and also regulate how the offer is positioned in the Australian market. Aptamil Nutrition is a New Zealand baby formula company, that originates from a small family business established in 1921 in Friedrichsdorf, Germany. Aptamil has developed as a world pioneer in Infant Nutrition (About Us, 2017). TheRead MoreAnalysis of British Airways Marketing Environment4680 Words   |  19 PagesExternal Analysis 3.1 Macro Environmental analysis 3.1.1 Political and Legal Factors 3.1.2 Economic Factors 3.1.3 Social Factors 3.1.4 Technological Factors 3.1.5 Environmental Factors 3.2 Micro Environmental Analysis 3.2.1 Industry Analysis 3.2.2 Market Analysis 3.2.3 Competitor Analysis 3.2.4 Customer Analysis 3.2.5 Stakeholder Analysis 4.0 Internal Analysis 4.1 Resource Analysis 4.2 Marketing Audit 4.2.1 Marketing Strategies Audit 4.2.2 Marketing Structure Audit 4.2.3 Marketing Systems AuditRead MoreMarketing Environment Analysis for Automotive Industry in India2767 Words   |  12 PagesPAPER ON Marketing Environment Analysis for Automotive Industry in India SUBMITTED BY ANANGA DAS JIPMT001 INTRODUCTION The automotive industry in India is one of the largest in the world and one of the fastest growing globally. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world, with an annual production of more than 3.9million units in 2012. According to recent reports, India overtook Brazil and became the sixth largest passenger vehicleRead MoreMarketing Environment Analysis Of Wm Morrison Supermarkets Plc1330 Words   |  6 PagesIntroduction This assignment, as part of the Marketing module examination, will first include a marketing environment analysis of Wm Morrison Supermarkets PLC for both the internal and external environment of the company. Secondly, a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis will be conducted followed by strategic recommendations concerning the company’s future operation. Prior to the above-mentioned contents of this assignment is a brief description of Wm Morrison SupermarketsRead MoreJust Us! Cafes Marketing Environment Analysis Report Essay5589 Words   |  23 PagesMarketing Planning at Just Us! Cafà ©s case study TABLE OF CONTENTS EXECUTIVE SUMMARY 3 1. Introduction 4 2. Internal and External Audit of Marketing Environment of Just Us! and Ethical Issues 6 2.1 Strengths 6 2.2 Weakness 7 2.3 Opportunities 7 2.4 Threats 8 3. Issues in Challenging within Just Us! Product Life Cycle 11 3.1 Product Life Cycle (PLC) 11 3.1 .1 Introductory Stage 12 3.1.2 Growth Stage 12 3.1.3 Maturity Stage 13 3.1.4 Decline Stage 13 4. Customer retentions/Read MoreMacro-Environment Analysis on Airasia and Its Effect on Marketing Decision Making |2979 Words   |  12 PagesMacro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 TechnologicalRead MoreSituation Analysis of International Marketing Environment (Marks and Spencer in Spain)3529 Words   |  15 PagesSituation Analysis of International Marketing Environment MKT362 Individual Assignment [pic] Written by: Ksenia Samsonova For: Richard Cawley Date: 25/10/2010 Table of Contents 1. Terms of Reference 3 2. Procedure 3 3. Findings 3 3.1 An analysis of the marketing environment for Spain 5 3.2 A SWOT analysis of Marks Spencer PLC for Spain 6 4. Recommendations 9 5. Appendices 11 6. Bibliography 20 1Read MoreEnvironment Friendly Lifestyle Products : An Analysis Of The Adoption Levels, Consumer Perceptions And Marketing Techniques1612 Words   |  7 PagesIntroduction: Research Problem: To examine the shortfalls in the usage of environment friendly lifestyle products: An analysis of the adoption levels, consumer perceptions and marketing techniques. Specific Research Questions: †¢ What are the consumer perceptions regarding the environment friendly daily use products used for mitigating and adapting to the climate changes? †¢ What is the level of adoption of environment friendly products and the economic / ecological benefits of using such products

Confidence Enables A Person to Try New Things - 1471 Words

During my early years I was bullied in and out of school. My first experience with bullying started when I was in daycare. A girl named Mary Doe. Every time I saw her she would talk about either my hair or my clothes or the way I looked. One day, my brother and Mary Doe’s sister were watching Mary Doe and I and then Mary Doe’s aunt had told her to leave me alone. And after her aunt left the room, Mary Doe started pushing me to see what I would do and after a while I got really mad so I punched her in the face. As her aunt came back in the room, she saw Mary Doe on the floor with me standing over her. Mary Doe’s Aunt then said, â€Å"Did I not tell you to leave her alone.† After that experience I knew that I had the confidence to stand up to bullying. But as I entered middle school I lost my confidence and became a mute person until another girl started to bully me. From this experience I learned that confidence a big part of your life and it is important b ecause confidence allows you to ask for help, it enables you to go out and try new things, and confidence enables you to be independent. Asking for help is an important part of confidence because it takes a strong person to admit they need help. Some people think (myself included) that we see that asking for help is a sign of weakness. Whenever I refuse to ask for help, I try to guilt myself into saying I’m strong, but that’s not true it’s really because I’m scared to admit that I can’t do it all on my own. I worry that whenShow MoreRelatedWhy is confidence so important?800 Words   |  4 PagesWhy is confidence so important? During my early years I was bullied in and out of school. My first experience with bullying started when I was in daycare. A girl named Kelly started bullying me. Every time I saw her she would talk about either my hair or my clothes or the way I looked. One day, my brother and Kelly’s sister were watching Kelly and I. Kelly’s aunt had told her to leave me alone. And after her aunt left the room, Kelly started pushing me to see what I would do and after a while I gotRead MoreWhat Makes A Good Manager?1310 Words   |  6 PagesIntroduction I’ve always believed that every person has a set of skills and competencies which make shape that person into what is he. What defines a person is his personality and this personality shapes a manager’s effectiveness in a workplace. I feel that maintaining a positive work ethic is always a choice for anyone and it’s certainly not a result of the personality type. There are certain traits for every personality and those traits show the true person. Like for example, I feel that in a workplaceRead MoreReflection On Personal Experience853 Words   |  4 Pagesand others inactive, there is no simple answer, in my short life I have discovered that everyone is different, physically and in life experiences. Determinates can as barriers or enablers. An enabler is something/someone who makes it possible to get things done. A barrier is something that prevents progress or makes it difficult to achieve something (****). As people pass through different phases of life, they are exposed to different experiences, priorities, commitments and changing identities influencingRead MoreShort Stories East By Salman Rushdie1277 Words   |  6 PagesAnyone who has ever had to leave his or her homeland knows how hard it is to begin a new life. Someone who moves into a new land that has a completely different culture than what they may be used to, can find it to be frightening as well as challenging. Many people who have found themselves in this position find that they seem to become a completely different person and forget who they once were. In Salman Rushdie’s book of short stories East, West this seems to be a common theme. Many of his charactersRead MoreLeadership Approach : The Skills Approach1101 Words   |  5 PagesLeadership Approach In his textbook, Northouse discussed on the Skills Approach, that leadership is based on three skills which are technical skill that focuses on competence on working with things, human skill that emphasizes on working with people, and conceptual skill that concentrates more on working with ideas. The skills approach suggests that knowledge, abilities and skills are needed for leaders to be effective. To become effective managers or leaders it is important that I acquire theRead MoreSelf Esteem And Self-Esteem832 Words   |  4 Pageshow perfect your social media is can all have an impact on how you feel about yourself. These daily experiences are why people’s thoughts and feelings about themselves fluctuate. All of these thoughts about oneself is self-esteem. Self esteem or â€Å"confidence in ones own worth or abilities; self-respect† (Merriam-Webster) can be portrayed in two different ways. The first way is having a habit of negative thinking about oneself which is low self-esteem, and the second way is high self-esteem made fromRead MoreThe And The Perks Of Being A Wallflower J. K. Rowling And Stephen Chbosky1404 Words   |  6 Pageslanguage and theme of abuse throughout each novel, readers are able to see how Rowling and Chbosky show their main protagonists’ journey of growth. Both of these texts use narration to enable readers to see how each protagonist grows and matures over the course of the text. Rowling uses the technique of third person narration to show that in the beginning Harry is scared and insecure and has frequent feelings of loneliness and has a very low sense of self-worth. This is due to his upbringing and theRead MoreThe Qualities Of A Leader1572 Words   |  7 Pagesresponsibilities and employees. Even though my brother isn’t the manager of his company, he still reflects the characteristics of a leader through his performance and his desire to defy the odds day to day. Using adaptability as a productive method enables you to be more effective and most importantly efficient in your work. Kourtney has been contributing to making the workplace a better place and this has allowed the employees including him to be more enthusiastic about their work. This inspires theRead MoreWhat Does You Wear?1197 Words   |  5 PagesHowever, dressing well can have a significant impact for a variety of reasons. Dressing well is important because first impressions are lasting, can promote confidence, and allows people to become more productive in their everyday lives. Based on the fact the first thing we noticed about meeting a new person is what they look like, whether we try to or not, we make judgements about people just by looking them. This is why first impressions are so important. This is also why people dress up in professionalRead MoreMy Leadership Experience As A Leadership Essay1462 Words   |  6 Pagesand in aspiring for career advancement. . Leadership Approach In his textbook, Northouse discussed on the Skills Approach, that leadership is based on three skills which are technical skill that focuses on competence on working with things, human skill that emphasizes on working with people, and conceptual skill that concentrates more on working with ideas. The skills approach suggests that knowledge, abilities and skills are needed for leaders to be effective. To become effective

Balance Sheet and Income Statement Analysis Free Essays

BALANCE SHEET AND INCOME STATEMENT -Identify the different financial statements (BS*, IS, Statement of Stockholders’ Equity, and related notes) -Identify the different components of the BS (Assets: current and long term; Liabilities: current and long term; stockholders’ equity: preferred stock, common stock, PIC, treasury stock) -Identify the different component of the IS (Gross profit, earnings before interest and taxes, interest expense, income tax expense, income from continuing operations, discontinued activities, extraordinary items) -Identify within the IS, BS and Stockholders equity statement: comprehensive income,OCI and accumulated OCI PPE -Identify the different components of PPE (property, plant, equipment) and related accumulation depreciation. Locate the depreciation methods and estimates used for the calculations. -Identify valuation basis (market value or historical costs) and describe the impairment testing procedure for PPE. We will write a custom essay sample on Balance Sheet and Income Statement Analysis or any similar topic only for you Order Now -Identify the amount of depreciation expense in the IS (or the notes) Compute profitability ratios and provide a short analysis (see exercise 10-26B). INTANGIBLES -Identify the different components of Intangible assets (marketing, customer, contractual, technological, goodwill) and related accumulation amortization (if available). Locate the amortization methods and estimates used for the calculations. -Identify if they have definite or indefinite life – Describe the impairment testing procedure for PPE. -Identify the amount of amortization expense in the IS (or the notes) LIABILITIES – Identify current liabilities (including contingencies) in the BS – Identify the LT liabilities (nature and the total amount) in the BS – Identify the amount of interest expense in the IS – What type contingencies are disclosed, their probability of occurrence and their range of estimate. – Determine the number of LT debts (loans, bonds etc†¦), related maturity date and rate of interest (coupon for bonds) and amount. – Compute solvency and liquidity ratios and provide a short analysis. STOCKOLDERS’ EQUITY – Identify the types of shares, the number of shares authorized, issued and outstanding (if any, treasury stock) and PIC. For PS, identify the stated rate, covenants/characteristics. – Locate Dividends in the BS and SE (2schedules) and IS. – Identify which types of dividends have been issued (Cash? Stock, Split? Other?) – Identify Accumulated OCI in 2 schedules (BS and statement of stockholders Equity). – Explain briefly the different of Stockholders Equity Statement – Apply ratios related to chapter 13 (end of ppt presentation) and provide a short analysis. CHAPTER 14 – INVESTMENTS – Identify the different investments in the BS and related notes (Debt and Equity), then by classification (Held to Maturity, Trading or Available for sale) – Identify in SE section of the BS the accumulated OCI, then locate in Stockholders Equity Statement, the different movement of OCI (BB +/- changes). – Identify in the IS the OCI component (if any) and comprehensive income. – Check for investment between 20-50% that use the equity method (see notes) – Check for impairment testing for investments CHAPTER 17 – LEASING – Identify the capital lease assets and liabilities in the BS and related interest expense plus depreciation expense in the IS. – Identify if there is any operating lease. – What is the nature of every lease (sales-type or direct-financing) and related financial conditions. – Identify the lease payments for the next 5 years and the different categories of leased assets. *BS = Balance Sheet IS = Income Statement SE = Stockholder’s Equity statement (or statement of changes in equity) How to cite Balance Sheet and Income Statement Analysis, Papers